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Orono, ME - December 20 2007 - Intelligent Spatial Technologies, Inc. (iST), a technology leader in location-based position and direction aware applications that enable the promise of Mobile Advertising, was selected by Tele Atlas a leading global provider of digital maps and dynamic content for navigation and location-based solutions, as a semi-finalists for the Tele Atlas LBS Innovators Series “Attendee Choice Awards at CES (Consumer Electronics Show) 2008.” Based on the usability, innovative use of location information and market potential of iST's LBS application the iPointer®.
"This once again shows the potential of the iPointer® location-based Mobile Advertising delivery platform. We look forward to our continued collaboration with Tele Atlas to continue to bring innovative location-based, direction aware products to the market." said Chris Frank, CEO and Founder of Intelligent Spatial Technologies (iST).
Point, Learn, and Explore.
With a location and directionally aware device, Intelligent Spatial Technologies (iST) will change the way consumers interact within their mobile environment by allowing the user to ask, “What’s that?” the way they naturally do, by pointing.
The cellular users' selects a Point of Interest, points their phone, pushes a button and information is delivered in all the rich content forms available, whether it be text, voice, pictures, or video. No more receiving generic, unsolicited information or scrolling down lists of irrelevant data. iST uses its patented technology to select the most likely object of interest from all the objects around the user.
Advertisers are given a warm lead, without pushing spam that irritate potential consumers. The iPointer® enables advertisers to include more rich content to entice consumers.
Location and direction aware devices also allow pedestrian navigation devices to “lead the user by the hand” to their location of interest. No more directions to the middle of the street where the address they are looking for is either on the left or the right. Navigation information is delivered to the users in a fashion that is easiest for them to use. It is automatically oriented to them. No more trying to orient the map to the direction they are facing. Instructions are tailored to match the direction the user is facing.
The iPointer® system is comprised of global positioning system (GPS) and Digital Compass integrated into a cell phone (or other mobile device), a wireless network, and iST’s geospatial database. This allows users to move at their own pace, pointing and learning at will. When users point their mobile device at a landmark iST’s geospatial database’s selection algorithms identify the selected landmark and send information back over the wireless network to the user’s device.
Pricing & Availability
For information on installation and service contract pricing contact iST’s sales office, (207) 866-6521, or visit the company’s website www.i-spatialtech.com.
About Intelligent Spatial Technologies, Inc.
Founded in 2003 and privately held, Orono, Maine based iST develops Location-based Services and technologies for mobile users. iST has developed the iPointer® system, a pointing technology that enables specific content about selected landmarks to be delivered to a mobile user, based on geographic location and direction. iPointer® answers the mobile user’s question “what's that?” For more information on iST, its technology and products, visit the company’s website www.i-spatialtech.com.
About Tele Atlas LBS Innovators Series
Tele Atlas LBS Innovators Series features the Attendee Choice Awards at CES, the Tele Atlas LBS Innovators Series held at the annual Dow Jones VentureWire Wireless Ventures, and the Maps in Apps contest. More information on the programs, including details for submitting applications, is available at: http://www.teleatlas.com/LBSseries.
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,500 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.
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