iPointer Platform

iST’s expertise is in the rapidly emerging area of mobile local search. The iPointer is based on an Augmented Reality engine providing local mobile client search and server information search and retrieval software.  When the mobile client software is running on a wirelessly connected mobile device (like a cell phone), that is also enabled with GPS and an eCompass, the solution will provide the user with information on their surroundings. The iPointer mobile search and content delivery platform is network and carrier agnostic and will run on any mobile communication devices with a GPS, eCompass and a wireless data connection. Our customers benefit from the dynamic content retrieval and update capabilities of our Web-based geospatial search engine and content delivery architecture.

iST's algorithms use the latitude and longitude plus compass angles to decide the single most likely landmark the user pointed to. Once this is decided, which takes only milliseconds, content, such as pictures, menus, and audio overviews about the landmark is streamed back to the user's phone.

The iPointer doesn't need to use RFID tags or beacons in the buildings to work and the user doesn't need to take a picture of the building either. Instead all we need is to use the map data that already exists and is used by car navigation systems and Internet maps.