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Albuquerque, NM – February 25, 2008 – Intelligent Spatial Technologies, Inc. (iST), a technology leader in Location-based Mobile Advertising, presented Handsets: Upgrading The Mobile Experience at the Mobile Local Search '08 Forum. The first conference wholly dedicated to the mobile local search phenomenon.
"We really valued the insight gained at this forum. The information we gathered about the mobile search and mobile advertising industries are invaluable for our strategy. Presenting the iPointer® in regards to how it is improving user experience for mobile local search truly shows the value the iPointer® Location-based Mobile Advertising platform provides for consumers and data providers alike." says Chris Frank, CEO and Founder of Intelligent Spatial Technologies (iST).
Point, Learn, and Explore.
With a location and directionally aware device, Intelligent Spatial Technologies (iST) will change the way consumers interact within their mobile environment by allowing the user to ask, “What’s that?” the way they naturally do, by pointing.
The cellular users' selects a Point of Interest, points their phone, pushes a button and information is delivered in all the rich content forms available, whether it be text, voice, pictures, or video. No more receiving generic, unsolicited information or scrolling down lists of irrelevant data. iST uses its patented technology to select the most likely object of interest from all the objects around the user.
Advertisers are given a warm lead, without pushing spam that irritate potential consumers. The iPointer® enables advertisers to include more rich content to entice consumers.
Location and direction aware devices also allow pedestrian navigation devices to “lead the user by the hand” to their location of interest. No more directions to the middle of the street where the address they are looking for is either on the left or the right. Navigation information is delivered to the users in a fashion that is easiest for them to use. It is automatically oriented to them. No more trying to orient the map to the direction they are facing. Instructions are tailored to match the direction the user is facing.
The iPointer® system is comprised of global positioning system (GPS) and Digital Compass integrated into a cell phone (or other mobile device), a wireless network, and iST’s geospatial database. This allows users to move at their own pace, pointing and learning at will. When users point their mobile device at a landmark iST’s geospatial database’s selection algorithms identify the selected landmark and send information back over the wireless network to the user’s device.
Pricing & Availability
For information on installation and service contract pricing contact iST’s sales office, (207) 866-6521, or visit the company’s website www.i-spatialtech.com.
About Intelligent Spatial Technologies, Inc.
Founded in 2003 and privately held, Orono, Maine based iST develops Location-based Services and technologies for mobile users. iST has developed the iPointer® system, a pointing technology that enables specific content about selected landmarks to be delivered to a mobile user, based on geographic location and direction. iPointer® answers the mobile user’s question “what's that?” For more information on iST, its technology and products, visit the company’s website www.i-spatialtech.com.
Contacts:
Bobbi Pike
VP Business Development
Intelligent Spatial Technologies
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